Guidelines to Promote Entrepreneurial Awareness by Using Social Media for Undergraduate Students, Faculty of Fine Arts in Bangkok

Abstract

This research aims to study the level of entrepreneurial awareness, promotion of entrepreneurial awareness, satisfaction with social media usage to promote entrepreneurial awareness, and guidelines to promote entrepreneurial awareness using social media for undergraduate students of the Faculty of Fine Arts in Bangkok. The samples were the fourth-year for undergraduate students 266 persons. The instrument used in the research was a questionnaire. The statistics used in the analysis were Frequency, Percentage, Mean, and Standard Deviation. The research revealed that the samples had entrepreneurial awareness. The average awareness in the overview was at a high level. The average awareness of value creation was at the highest level. The average awareness of internal locus control, consciousness, thinking, and risk-taking were at a high level. However, the average awareness of risk-taking was at a moderate level. The average promotion level of overall entrepreneurial awareness was at a high level. The satisfaction level on social media usage to promote overall entrepreneurial awareness was at a high level. In addition, the guidelines to promote entrepreneurial awareness using social media usage consisted of the guidelines to promote knowledge, skill, and attitude in value creation, internal locus control, consciousness, thinking, opportunity obsession, and risk-taking.