Behaviors in Using Social Media of Undergraduates in Surin Rajabhat University: A Case Study of Public Administration Undergraduates in the Faculty of Humanities and Social Sciences, Surin Rajabhat University

Abstract

                The purposes of this research were, to study Public Administration Undergraduates’ behaviors in using social media, to study the level of social media using of Public Administration Undergraduates, and to present the guidelines suitable for social media using of Public Administration Undergraduates. The samples were 240 Public Administration Undergraduates in the Faculty of Humanities and Social Sciences, Surin Rajabhat University, calculated the sample size using the Yamane formula at a confidence level of 95%. The research instrument was a questionnaire. Statistic used for data analysis was frequency, percentage, mean and standard deviation. For qualitative data, analyze by using a content analysis. The results of this research were found that: 1) Public Administration Undergraduates’ behaviors in using social media are mostly 235 (97.90%) face book members. Overall, 134 (55.80%) undergraduates had used social media during 18.01 - 21.00 hours. a day, 209 (87.10%) use it every day, 87 (36.30%) had used it for more than 3 hours, 226 (94.20%) had used it at home/dormitory, 168 (70.00%) had used it on mobile phones, and 223 (92.90%) use it regularly by talking with friends, 2) social media using of Public Administration Undergraduates in general was at a high level, and 3) guidelines suitable for social media using of Public Administration Undergraduates were as follows; there should be more speeding up Wi-Fi internet coverage at Surin Rajabhat University and spend time to use appropriate social media as well as be used correctly.