THE IMPACT OF CUSTOMERS' EMOTIONAL EXPERIENCE ON CUSTOMERS' REPURCHASE: A CASE STUDY OF TAKING MULTIMEDIA RESTAURANTS

Main Article Content

Ling Wang

Abstract

This article takes multimedia restaurant consumers as the research object. Based on the results of previous studies, a questionnaire is designed, and SPSS software is used to carry out quantitative research on reliability, validity and relevance, and analyze emotional experience-perceived value-interaction Marketing-the relationship between the four variables of repurchase, explore the influence mechanism of customers' repurchase behavior in the context of multimedia restaurant. Finally, the following conclusions are drawn: for the customer's repurchase behavior, the emotional experience has a positive impact; the emotional experience acts on the customer's repurchase relationship through the perceived value; for the relationship between the emotional experience and the customer's repurchase, Interactive marketing played an effective regulatory role.

Article Details

How to Cite
Wang, L. (2021). THE IMPACT OF CUSTOMERS’ EMOTIONAL EXPERIENCE ON CUSTOMERS’ REPURCHASE: A CASE STUDY OF TAKING MULTIMEDIA RESTAURANTS. Journal of Buddhist Education and Research, 7(3), 135–141. Retrieved from https://so06.tci-thaijo.org/index.php/jber/article/view/255057
Section
Research Article

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