EFFECT OF INTERNATIONAL OPERATION ON BUSINESS PERFORMANCE AND COUNTERMEASURES - TAKES BYD COMPANY AS AN EXAMPLE
Keywords:
International Operation, Performance, SWOT AnalysisAbstract
This paper takes BYD's international operation as the research object. The main content and conclusions are as follows: (1) Byd's international operation has a significant positive impact on business performance. (2) BYD's international management positioning, brand, service network, and comparative advantage, on the basis of the above analysis conclusion, this paper puts forward BYD's international operation to improve business performance strategy, including scientific international war, strengthen the international brand building, improve the overseas sales network and build comparative advantage.
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