RESEARCH ON MARKETING STRATEGY OF LDH ARCHITECTURAL DESIGN
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Abstract
Social progress and scientific and technological development have promoted the development of China's infrastructure construction, driven the rise of the real estate industry, and promoted the prosperity and development of the building decoration industry. But in recent years, the decline of social economy makes the economic main body for investment issues a wary attitude, decoration industry admittance threshold is low, the entry of more small adornment company, vicious competition phenomenon, many decoration company is closed because of bad management, therefore, the decoration industry marketing strategy problem has important practical significance. This paper takes LDH Architectural Design Firm (hereinafter referred to as LDH DESIGN) as the research object to study the marketing strategy of the company. The problem is quite common in the industry. The results of this paper hope to help other companies of the same type to establish a set of feasible marketing strategy, enhance the overall competitiveness of the industry, and achieve the purpose of driving the sustainable development of other enterprises in the industry.
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