A STUDY OF THE FACTORS INFLUENCING THE CONSUMER OF EVS IN CHINA
Keywords:
Consumer behavior, Influencing factors, electric vehicles (EV).Abstract
In recent years, China has made every effort to promote the development and promotion of electric vehicles, and the momentum is the same worldwide. In such a context, how to grasp the consumer behavior of China's electric vehicle market is of great guidance for the production and marketing of Chinese electric vehicle enterprises. This study summarizes the relevant literature from previous years based on Consumer behavior theory, Howard Shears model, and Engel's model, and identifies four dimensions of consumer influence on Chinese electric vehicles: attributes, policies, individual consumers, and external factors. Then, the research data from 10 years ago and today are analyzed and compared longitudinally based on these four dimensions, and the changes and current situation of factors influencing Chinese electric vehicle consumers' consumption over the past 10 years are derived. Finally, recommendations are made to promote the development of EVs in the Chinese market.
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