A STUDY OF THE FACTORS INFLUENCING THE CONSUMER OF EVS IN CHINA
Article Sidebar
Main Article Content
Abstract
In recent years, China has made every effort to promote the development and promotion of electric vehicles, and the momentum is the same worldwide. In such a context, how to grasp the consumer behavior of China's electric vehicle market is of great guidance for the production and marketing of Chinese electric vehicle enterprises. This study summarizes the relevant literature from previous years based on Consumer behavior theory, Howard Shears model, and Engel's model, and identifies four dimensions of consumer influence on Chinese electric vehicles: attributes, policies, individual consumers, and external factors. Then, the research data from 10 years ago and today are analyzed and compared longitudinally based on these four dimensions, and the changes and current situation of factors influencing Chinese electric vehicle consumers' consumption over the past 10 years are derived. Finally, recommendations are made to promote the development of EVs in the Chinese market.
Article Details
References
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Bi, Y. Y. & Zhang, S. B. (2021). Research on factors influencing consumers' willingness to purchase new energy vehicles - based on multivariate ordered logit model. Journal of Harbin College (09), 42-45.
Chen, P. A. (2004). Introduction to Advertising. Higher Education Press.
CNPC. (2019). Domestic and foreign oil and gas industry development report in 2019. http://www.cnpc.com.cn/cnpc/jtxw/202001/1deb55e58b7b49d3a6f934318fa4c2af.shtml#
Egbue, O., & Long, S. (2012). Barriers to widespread adoption of EV: An analysis of consumer attitudes and perceptions. Energy Policy, 48, 717-729.
International Energy Agency. (2018). Global EV Outlook 2018-towards cross-modal electrification.
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2021). Marketing management: an Asian perspective.
Lu, T.H. (2005). China Consumer Behavior Report, Beijing, China Social Science Press. National Bureau of Statistics of China.
Nelson, P. (1970). Information and consumer behavior. Journal of political economy, 78(2), 311-329.
Wu, J., Liao, H., & Wang, J. W. (2020). Analysis of consumer attitudes towards autonomous, connected, and EV: A survey in China. Research in transportation economics, 80(1): 828 - 836.
Zhang, W., Wang, S., Wan, L., Zhang, Z., & Zhao, D. (2022). Information perspective for understanding consumers’ perceptions of EV and adoption intentions. Transportation Research Part D: Transport and Environment, 1(02), 103-157.
Zhao, X., Ma, Y., Shao, S., & Ma, T. (2021). What determines consumers' acceptance of EV: A survey in Shanghai, China. Energy Economics, 1(5): 58-65.
Zheng, C. (2019). EV. In The Energy Transition in China: Mid-to Long-Term National Strategies and Prospects (pp. 24–29). Fondazione Eni Enrico Mattei (FEEM).
Zu, M. & Su, X.J. (2021). A review of research on factors influencing consumers' willingness to purchase new energy vehicles. Journal of Anhui University of Technology (Social Science Edition) 3(02), 15-22.