ANALYSIS OF DEVELOPMENT PROBLEMS AND COUNTERMEASURES OF SME: A CASE OF REAL ESTATE ENTERPRISE IN BEIJING

Abstract

        The rapid development of domestic economy has brought some opportunities to the development of the real estate industry, but it has also caused the overheating of real estate investment in different scopes and degrees, and the continuous occurrence of real estate speculation has seriously hindered the healthy development of the real estate industry. In order to effectively solve the negative impact of the development of the real estate industry, The State Council and local governments at all levels have introduced a number of real estate regulation measures since 2003, but the effect is limited. Analyzing real estate market management from the perspective of governance is of great significance to the healthy development of real estate related surrounding industries and steady economic growth. The results showed that, the constant release of market demand is a good guide to the normalization of the market. However, repeated epidemics at home and abroad may affect the market recovery in future. Judging from the strong rebound of stock housing, stock housing transactions may be delayed, but not suppressed. At the same time, small fluctuations in market trends caused by the epidemic will gradually return to normal in the future. We will adhere to the positioning that houses are for living in, not for speculation, and adopt city-specific policies to promote the steady and healthy development of the real estate market. In future, the real estate market regulation will still maintain the current tone to promote the smooth operation and healthy development of the market.