A LEARNING MANAGEMENT MODEL IN CITIZENSHIP, CULTURE, AND SOCIAL LIFE TO ADDRESS THE PROBLEM OF ALCOHOL CONSUMPTION AMONG YOUTHIN KHON KAEN PROVINCE

Abstract

       This research aimed to study the fundamental factors and develop a learning management model to address the problem of alcohol consumption among the youth in Khon Kaen Province. It employed a Research and Development (R&D) methodology with a population of youths aged 15-19 years, totaling 14,195 individuals, from which a sample group of 389 persons was selected. The findings revealed that the factors influencing alcohol consumption include family control over drinking, peer influence, and the environment of drinking both at home and outside. The developed 'S-CLE-NA' learning management model was highly rated by experts and its application with the target group showed statistically significant improvements in knowledge and behavior towards alcohol consumption. The model received high satisfaction levels and its effectiveness was recognized by both the target group and stakeholders, reflecting its feasibility and value in addressing social problems related to alcohol consumption among youths.