Evaluation of the Spirituality of Tourist Destination of Buddhist Spiritual Tourist Destination: An Application of Many-Facet Rasch Model (Mfrm)

บทคัดย่อ

        Pilgrimage by visiting sacred places is an inseparable ritual in Buddhism practice. Transformation has taken place from religious pilgrimage object to spiritual tourist destination. Tourist destination spirituality has become a uniquely interesting aspect of a spiritual tourist destination. This research uses five Buddhist spiritual tourist destinations rated by 36 tourists using spiritual tourist destination indicators. The analysis result using Many-Facet Rasch Model (MFRM) shows that Bodhgaya Temple is the most favorite destination to visit. The item of ‘Close-to-God/religious figure and Holy atmosphere’ gained the most unpredictable responses.