The Design of Active Learning Management through a Project-Based Learning Approach for Academic Services to Society: A Case Study of the Integrated Marketing Communication Campaign to Support the Thai Red Cross Society’s Operations
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Abstract
This article had an objective of offering the outcome of a study on the designs of active learning management, and learners’ achievement and satisfaction towards the active learning management through a project-based learning approach for academic services to society focusing on a case study of the integrated marketing communication campaign to support the Thai Red Cross Society’s Operations. The subjects were 111 second year students enrolled in Integrated Marketing Communication Course, Communication Arts Faculty, Dhurakij Pundit University. The ‘Deming Cycle’ model - Plan (P), Do (D), Check (C), and Act (A) - was used to capture the lessons learned in every step.
The study found that there were four designs of active learning management through a project-based learning approach for academic services to society, including (1) engagement of students in real tasks to learn through doing; (2) use of the group work format; (3) increase in self-learning with lessened teaching; and (4) change of the role of lecturer from teaching to advising. It was found that the said designs resulted in the
positive learning achievement for the students and their satisfaction with the overall teaching at the highest level. That reflected the success of the designs of active learning management which could be applied to any academic discipline.
Article Details
เนื้อหาและข้อมูลในบทความที่ตีพิมพ์ในวารสารการศึกษาและนวัตกรรมการเรียนรู้ ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียน ซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใด ๆ และไม่สงวนสิทธิ์การคัดลอกบทความเพื่อใช้ประโยชน์ทางวิชาการ แต่ให้อ้างอิงข้อมูลแสดงที่มาของบทความทุกครั้งที่นำไปใช้ประโยชน์
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