An Effect of Teaching and Learning based on Work-integrated Learning and Multidisciplinary Instruction in Digital Marketing and Emerging Technologies Subject
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Abstract
For having the skills, knowledge, and quality that meets the requirements of the labor market, the development of learners in higher education is an important mission that every educational institution has to pay more attention. Therefore, this research aims to 1) develop learning process based on work-integrated learning and multidisciplinary instruction 2) explore learning effects to develop students’ competency of conducting work-integrated learning and multidisciplinary instruction, and 3) study the satisfaction of learners with the work-integrated learning and multidisciplinary instruction. This study applied action research for conducting research and used experiential learning as a guideline for learning management. The mixed methods approach was the research methodology. Data was collected from semi-structured interviews for qualitative research and questionnaires for quantitative research. Qualitative data was analyzed by content analysis whilst qualitative data was analyzed with mean and standard deviation. The results showed that WIL and multidisciplinary instruction help learners to enhance their competency in terms of knowledge, digital marketing skills, and employability skills. Furthermore, WIL and multidisciplinary instruction through experiential learning is an appropriate method for learning management to develop the learners’ competency in subjects that focus on enabling learners to learn from their own practical experience in a real-world situation.
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เนื้อหาและข้อมูลในบทความที่ตีพิมพ์ในวารสารการศึกษาและนวัตกรรมการเรียนรู้ ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียน ซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใด ๆ และไม่สงวนสิทธิ์การคัดลอกบทความเพื่อใช้ประโยชน์ทางวิชาการ แต่ให้อ้างอิงข้อมูลแสดงที่มาของบทความทุกครั้งที่นำไปใช้ประโยชน์
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