Brand Image Analysis of Football Fanclub Attitude TowardsbProfessional Football Team in Thailand
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Abstract
The research aims were to determine following objectives 1) study a factor that impacts
the football team’s image in Thai league 2) compare factors that impacts the football team’s
image in Thai league. This study used quantitative research by using questionnaire for interview Thai
football team fan club 2017-2018 focusing only Thai league team 1 which had 18 teams and total
sample size was 450. Tooling for research is questionnaire. Analysis methodology were analysing
content and descriptive statistic such as percentage, mean, standard deviation, inferential statistic
and comparing different groups by using t-test and F-test.
The research results were follows: 1. Profile of Thai football fan club in Thai League, mostly
male at 60.2% and average age 15-25 years old at 46.2%, had bachelor degree as their high
education level at 44%, mostly was business owner at 30.9% and average income was
10,001– 20,000 Baht per month 2. Attitude of Thai football fan club towards Thai football team’s
image by using F-test and filter by occupation was difference at 95% significant level in all factors
and 3. Attitude of Thai football fan club towards Thai football team’s image by using F-test and
filter by income was difference at 95% significant level in almost factors, except credibility.
Article Details
ข้อกำหนดเบื้องต้นที่ผู้นิพนธ์(ผู้ส่งบทความ) ควรทราบ
1. ผู้นิพนธ์ที่ประสงค์จะลงตีพิมพ์บทความกับวารสาร ตั้งแต่เดือนมกราคม 2563 เป็นต้นไป ให้ใช้รูปแบบใหม่ (Template 2563) โดยสามารถดูตัวอย่างได้ที่เมนู GUIDELINES
2. จะตีพิมพ์และเผยแพร่ได้ ต้องผ่านการประเมินจากผู้ทรงคุณวุฒิ (Peer Review)
3. การประเมินบทความโดยผู้ทรงคุณวุฒิ (Peer Review) เป็นแบบ Double Blind
4. การอ้างอิงบทความใช้หลักเกณฑ์ APA (American Psychological Association) คลิก
5. บทความถูกปฏิเสธการตีพิมพ์ ไม่ผ่านการประเมิน ผู้นิพนธ์ขอยกเลิกเองหรือชำระเงินก่อนได้รับการอนุมัติ ทางวารสารไม่มีนโยบายการคืนเงิน
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