Vol. 2 No. 1 (2019): January - April

cover-vol2no1

Published: 2019-04-30

Editorial

Editorial

Krisada Chienwattanasook

ฉ
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Research Articles

FACTORS INFLUENCING CUSTOMER LOYALTY IN USING COLD STORAGE SERVICE OF CIVIC FOOD INDUSTRY CO., LTD

Punjapol Leesatjasakhon, Somphon Thungwha

1-11
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MARKETING MIX AFFECTING CONSUMER’S PURCHASE ON MOBILE PHONES IN RATCHABURI PROVINCE

Jameekorn Kamtien, Kanokwan Sanmuang, Chatchawal Sangtongluan

25-36
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ANALYSIS OF MARKETING MIX AND CUSTOMER’S PURCHASE DECISION OF LED LIGHT BULBS FROM ITTHIRIT ELECTRIC COMPANY LIMITED BY CONJOINT ANALYSIS TECHNIQUES

Phakamas Luxsman, Snitnuth Niyomsin

37-46
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FACTORS INFLUENCING PARENT’S DECISION TO ENROLL THEIR CHILDREN TO DARUNAPOLYTECHNIC TECHNOLOGICAL COLLAGE, MUANG DISTRICT, RATCHABURI PROVINCE

Disapong Jitbomrung, Pirun Chinachot, Khetrat Puangthammarat

47-60
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Book Review

บทปริทัศน์หนังสือ: ‘MICE’ ไม่ได้แปลว่าหนู

ฐิติมา พูลเพชร

61-62
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