THE ATTITUDE OF AIRLINE PASSENGERS TOWARDS LGBT SERVICE PROVIDERS IN AIRLINE BUSINESS AT CHIANG MAI INTERNATIONAL AIRPORT

Abstract

     The aims of this research were 1. to study the attitude of airline service users towards LGBT service providers in the airline business and 2. to compare those attitudes by personal factor classification at Chiang Mai International Airport. The sample consisted of 400 aviation business service users in Chiang Mai International Airport. Data were collected by using questionnaires from accidental samples, and the statistics used were frequency, percentage, average, standard deviation that tested for differences with Independent Sample T-Test, One-Way ANOVA statistics.

The results of the study showed that:

1. The attitude towards the gender diverse carrier in the airline business at Chiang Mai International Airport as a whole, the overall level is very high. Most of the average are the aspects of ensuring that patients are confident.


2. By comparing the differences in attitudes towards gender diverse carriers in the airline business with personal factors, different levels of education, status and average monthly income there are different attitudes in terms of reliability, reliability, customer response, and compassion for service providers.