THE AWARENESS OF ONLINE SOCIAL MEDIA TO PROMOTE THE DIGITAL CITIZENSHIP

Abstract

   The objectives of this research were: 1) to study social media literacy to promote digital citizenship; 2) to study the effects of knowledge building social media literacy to promote digital citizenship. The population of this included the students of Suan Sunandha Rajabhat University, semester 1, academic year 2020. The selected students as sample group were 60 of those in Communication Arts, Faculty of Management Science, selected by Purposive Sampling. The research finding revealed that the overall opinions of the students about their use in media literacy at the highest level (= 4.23, S.D. = 0.46). This suggested that research results should be used as a guideline for teaching and learning, and organizing student development activities to enhance social media literacy skills which will form a protective shield or self-immunity.