Adjusting after the COVID-19 situation of the Pumpkin Pillow Enterprise Group Ban Lat Phatthana, Si Suk Subdistrict, Kantharawichai District Maha Sarakham Province

Abstract

The objective of this research is to study the adjustment of the Pillow Pakkong Enterprise Group, Ban Lat Phatthana. Qualitative research was conducted. Data were collected using participant observation, group discussions, and interviews with key informants, totaling 26 people, including the president, vice president, treasurer, secretary, group members, and customer groups. The qualifications are those who have experience in operating since the group was founded. Have knowledge, understand and apply knowledge to people in the group. Purpose selection was carried out, data analysis was done by classifying the data into categories according to the study topics and analyzed by content analysis. and presented descriptively

The results of the study found that

Adaptation of the Pumpkin Pillow Enterprise Group, Ban Lat Phatthana,    Si Suk Subdistrict, Kantharawichai District Maha Sarakham Province COVID situation There are 4 areas of adaptation: physical adaptation; Health care is taken care of and cleanliness is maintained. To prevent the spread of infection marketing adaptation The group has adjusted its marketing format in many channels in order for the group to hit the market again, with advertising, public relations, sales promotion and marketing. Preparation of pub sheets, discounts, exchanges, giveaways, freebies, and setting up booths to display various products. in government agencies and private events that are organized role adjustment Adjusting roles slightly according to the situation as appropriate in performing tasks in order to be able to work according to goals and production adjustments Production has been adjusted due to a group of customers returning to be interested in the product. The products requested by the group were the same as before. Publicize on Facebook Line and word of mouth.