IMPACT OF BUSINESS MODELS ON THE PERFORMANCE OF NEW RETAIL ENTERPRISES
Keywords:
Business model, New retail enterprises, Value creation, Enterprise performance evaluationAbstract
With The most basic mechanism for an enterprise to achieve higher profits is a unique business model. This paper aimed to investigate the role of business models as the basic condition and its significance for the sustainable development of new domestic retail enterprises, to study its effects on the various factors of innovative business model, and to provide recommendations for the optimization of domestic retail enterprises’ profit. From the perspective of research, from the perspective of customer value group,
This paper analyzed business models in the three perspectives including transaction, profit, and value based on four indicators: enterprise profitability, debt repayment, sustainable development, and operation ability. In addition, the degree of influence of business models on enterprise performance was analyzed. The research focused new detail enterprises divided into 33 categories. Financial indicators were selected by clustering analysis and principal component analysis. Specific performance scores were calculated using factor analysis. Through the non-parametric test method, the result revealed that different business models had different effects on performance score.
It was also found that the specific business models of listed retail enterprises in China showed diversified characteristics, and the relationship between the specific structure and functions of their business models was found.
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