A Study of Buddhist Communication Innovation Components in Vocational Education Institutions

Abstract

This research aimed to 1) study the components of Buddhist communication innovation in vocational education institutions, 2) synthesize the components of Buddhist communication innovation, and 3) validate the components of Buddhist communication innovation. This study employed a mixed-methods research approach, combining document research and quantitative methods through questionnaires. The population and sample consisted of nine experts, including four experts in higher education, four in vocational education, and one in measurement and evaluation. The research instrument was a five-level rating scale questionnaire, validated by expert judgment (IOC). Data collection was divided into two phases: synthesizing components from documents and confirming components through expert evaluations. Quantitative data were analyzed using mean and standard deviation, with an acceptance criterion of a mean score of 3.51 and above. The findings revealed that Buddhist communication innovation comprises four major components: 1) Sandassanā (clear explanation), 2) Samādapanā (motivating to realize the truth), 3) Samuttejanā (encouraging to be courageous), and 4) Sampahaṃsanā (creating delight and joy). Among these, Samadapana had the highest mean scores for both appropriateness and feasibility (Mean = 4.67 and 4.69, respectively), indicating the critical role of motivational communication within vocational education institutions. Overall, all components were evaluated as highly appropriate and feasible, suggesting that they could effectively guide the development of communication systems to promote ethical values and enhance management efficiency in the digital era.