The Linguistic Strategies in the Presentation of Political News on the ‘Khao Pen Khao’ Program

Abstract

This research, “The Linguistic Strategies in the Presentation of Political News on the ‘Khao Pen Khao’ Program,” aims to study the language strategies employed in the presentation of political news on the “Khao Pen Khao” program. The study focuses on collecting, analyzing, and synthesizing data from transcripts of news broadcasts aired on the Top News website between February 1 and April 30, 2021. A total of 130 news items selected from 65 episodes were analyzed using both quantitative and qualitative methods to determine the frequency and characteristics of various linguistic strategies with a satirical nature. These strategies include the use of rhetorical questions, expressions of opinion, irony, impactful speech, sarcasm, emotive language, comparisons, appellations, using satire and repetition of words, phrases, and sentences. The results indicate that the most frequently used strategy is the use of rhetorical questions (26.92), followed by expressions of opinion (25.38%) and the use of irony (23.08%). These findings reflect the presenters’ deliberate effort to stimulate the audience’s critical thinking, analysis, and observation of political issues. The study is grounded in the concept that satire is a form of indirect language used to highlight the flaws and imperfections of individuals and society. Furthermore, the research explains how the use of irony and parody adds a personal dimension and encourages deeper critical commentary. This study reveals that the “Khao Pen Khao” program employs a variety of linguistic strategies that not only make the news accessible and engaging but also serve as a crucial tool in shaping the audience’s perception of complex political issues. The findings contribute to a better understanding of the role of communicative language in political news and provide a framework for developing future news presentation formats.