Community Based Learning Management to Develop Skills as a Lao Krang Cultural Tourism Entrepreneur of Junior High School Students

Abstract

This research is a qualitative study with two primary objectives: 1) to examine the potential of Lao Krang cultural capital in the development of cultural tourism in Noen Kham District, Chainat Province, and 2) to develop a community-based learning management model aimed at enhancing Lao Krang cultural tourism entrepreneurship skills among lower secondary school students. The study involved 38 informants, selected through purposive sampling and divided into two groups: Group 1 consisted of 30 lower secondary school students from Nong Yang School, Noen Kham District, Chainat Province, for the academic year 2024; Group 2 comprised knowledge providers, including 2 social studies, religion, and culture teachers from schools in Noen Kham District, 2 local scholars from Noen Kham District, 2 community leaders from Suk Duen Ha Subdistrict, Noen Kham District, and 2 tourism entrepreneurs in Noen Kham District. The research instruments included: 1) an interview form on the potential of Lao Krang cultural capital in developing cultural tourism in Noen Kham District, Chainat Province; 2) guidelines for organizing learning activities using the community as a base for developing entrepreneurship skills in Lao Krang cultural tourism for lower secondary school students at Nong Yang School, Chainat Province; and 3) an assessment form for observing non-participatory activities. The research findings revealed that: 1) The results of the study on the potential of Lao Krang cultural capital in developing cultural tourism in Noen Kham District, Chainat Province, as reported by the primary informants—namely, teachers from the social studies, religion, and culture group, tourism entrepreneurs, local scholars, village headmen, sub-district administrative organization presidents, and students—revealed that the Lao Krang cultural capital present in the community can serve as a foundation for organizing teaching and learning activities in accordance with the 2008 Basic Education Core Curriculum. This curriculum is aligned with the standards and indicators of the social studies, religion, and culture group, and emphasizes the integration of local content into teaching and learning across various subjects. 2) The results of the development of learning management using a community-based approach to enhance Lao Krang cultural tourism entrepreneurship skills among lower secondary school students at Nong Yang School, Chainat Province, revealed that, based on the learning management plan, the researcher conducted learning activities with the students through both lecturing and practical exercises. These activities were designed to achieve effective learning outcomes. The students were divided into four groups, each engaging in one of the following four learning activities: 1) Lao Krang cultural capital, 2) Lao Krang cultural tourism entrepreneurs, 3) Community tourism activities, and 4) Developing the potential of community products and services.