BUDDHIST PSYCHOLOGY: SOCIAL RESPONSIBILITY

Abstract

This thematic paper focuses on studying the concept and the process of corporate social responsibility according to the general and Buddhist perspective especially integrative Buddhist views in present societies.This is a qualitative paper focusing on the documents.

                 This paper revealed that it is the Corporate Social Responsibility (CSR) which is the concept with its principles and objectives according to the general and Buddhist perspective is similar and focuses on mutual or social benefits especially in the Buddha’s time and the CSR emphasizes a surplus on societies, while their approach and process pattern including the activity between the time of the Buddha and the present one are distinct, because the social change has played an important part in the present CSR. All in all, the CSR focuses on mutual benefit to the stakeholders in the near societies i.e. the surrounding community, the environment, the customers and in the far societies i.e. the public and the competitive, so the CSR has right attitude as its base i.e. all want happiness, and all hate suffering and also they should comply to mutual agreement on human rights and transparency. The slight difference that Buddhism includes the animal rights included the abstinence from killing according to the right living i.e. wrong trades. The Buddhist CSR implements its CSR at 3 situations i.e. 1. when others are in normal conditions  2. when others are in difficulties and  3. when others are happy and successful. With doing the full pattern CSR, the CSR can be implemented through 4 channels i.e. the power of property or budget and knowledge, the power of communication, the power of energy or strength and the equitable acts called Sanghahavatthu. This brings about happy societies as whole