Community product development from wickerwork and loincloth for business, Thai Vieng Kiriwan culture community, Nakhon nayok province

Abstract

This research aimed to 1) design and develop 2) study opinions and 3) compare opinions toward bamboo wickerwork with loincloth products of Thai Vieng Kiriwan culture community, Nakorn Nayok. The research utilized quantitative and qualitative method. The significant informants are 6 committees of the cultural center of Thai Vieng Kiriwan or someone who are still doing a career in producing or selling bamboo wickerwork and weaving loincloth and 349 samples as consumers. The instrument for collecting data were interview form and questionnaire. The obtained data was analyzed with percentage, mean, standard deviation, t-test and one way ANOVA.

The result found that the bamboo wickerwork with loincloth products of Thai Vieng Kiriwan culture community, Nakorn Nayok is designed and developed from Thai Viengs’ belief. The main material is bamboo or Sen-Tok and decorated with loincloth. A weaved pattern is made on products, which made for use or as a souvenir in 5 products: keychian, cold cup holder, handbag, briefcase and lamp. The consumers’ opinions toward all of the products is in the high level. The cold cup holder and the lamp is highest (  = 4.34 ), The inferior are the handbag, the keychian and the briefcase (  = 4.20, 4.19, 4.01 respectively).  Also it found the consumers’ opinions toward all to all products in their design, price and function is high level. In comparison, it was found that there was significant difference level among the consumers’ opinions on gender, age and income.