CULTURAL CRISIS CHANGING THE WAY OF LIFE THAI SOCIETY IN THE DIGITAL AGE

Abstract

        Academic article on cultural crisis Change the way of life in Thai society in the digital age. have a purpose to reflect the changing cultural conditions in society from past to present and guidelines for the persistence of Thai culture. This article uses methods to study information from documents and academic works. Collect, analyze, synthesize data, compare concepts social science theory be integrated into the presentation with the advancement in technology To the digital age, communication without borders There was an exchange of learning about cultural ways across nations. affecting the traditional living culture transforming values, wisdom, feelings, and culture into commodities Cultural identities are critically dominated. Where culture becomes a value that turns a product into a business popular among other races. affecting the way of life of people in the old society, lacking identity The essence of culture is based on a sense of nationalism. Because of these nationalism or Thainess The capitalist system has played a role in life. If looking at the other side, to survive and to be cognizant of the changes that Thai society cannot suppress the shoulders of transnational cultures. If only adjusting the concept of accepting the culture and adapting it to suit Thai society In the near future, about 20-30 years in the future, globalization will expand to the bottom. Therefore, the way for the persistence of the backward Thai culture must be adjusted over time. By developing skills in using tools, equipment and digital technologies that exist today such as computers, phones, tablets, iPads, computer programs. and online media used for maximum benefit in communication, work and to develop a collaborative process to survive live happily and sustainably.