DIRECTION FOR THAI EDUCATION TO ADDRESS LABOR MARKET DEMANDS IN THE DIGITAL ERA

Abstract

This article aims to examine the direction of Thai education through the lens of government policies and perspectives from educational and business experts. The study focuses on enhancing national competitiveness through the development and strengthening of human resource potential. The core objective is to nurture Thai citizens to be virtuous, competent and of high quality. Essential competencies include English and third-language communication skills, preservation of local languages, a passion for lifelong learning, and continuous self-improvement. Education must embrace individual strengths and diversify according to institutional missions and areas of expertise, guided by five strategic platforms: (1) enhancing the quality of teaching and learning; (2) developing and acquiring skilled personnel; (3) promoting internationalization; (4) managing research and innovation; and (5) creating collaborative platforms for higher education management. The overarching goal is to produce high-potential learners equipped with critical thinking, problem-solving, communication, adaptability, and interpersonal skills. Therefore, the direction of Thai education must align with the demands of the digital-era labor market by fostering both hard skills and soft skills, promoting socio-technological capabilities, and offering short-term, career-oriented programs. These initiatives aim to enhance occupational value in line with professional standards and cultivate new competencies for digital-age employment. The integration of digital skills into online learning platforms and curriculum development is essential. Moreover, educational innovation must be adapted to suit the specific context of each locality to foster a self-sustaining learning ecosystem.