The campaign strategies of the candidates for Chief Executive of the Ubon Ratchathani Provincial Administrative Organization in 2024.

Abstract

The campaign strategies of the candidates for Chief Executive of the Ubon Ratchathani Provincial Administrative Organization in 2024. The research objective is to study the campaign strategies of the candidates for the mayor of Ubon Ratchathani Provincial Administrative Organization in the 2024 election using qualitative research. In the study, it was found that Political Communication and Political Marketing, with interest groups and provincial politics as their voter bases, was used in electoral campaigns by identifying political positions, assessing weaknesses and strengths, analyzing competitors, determining the candidates' image, segmenting the voter market, and conducting polls before elections. It is more decisive for candidates to use clear political marketing strategies than intangible campaign policies.