Guidelines for participatory tourist attraction management In the area of Pha Taem National Park Ubon Ratchathani Province

Abstract

The objectives of this research are 1) study the management of community-based tourist attractions in Pha Taem National Park and 2) study the management of community-based tourist attractions in Pha Taem National Park. The sample consisted of 400 tourists. Key informants included 24 community leaders, Pha Taem National Park officials, and entrepreneurs. The research instruments included questionnaires for quantitative research and interviews for qualitative research. In quantitative research, data were analyzed using statistics such as percentage, mean, and standard deviation. Qualitative research used content analysis and presented the results in a descriptive manner.

The research results found that the overall participation in the management of participatory tourist attractions in Pha Taem National Park was at a high level. The guidelines for the management of participatory tourist attractions in Pha Taem National Park consisted of 3 main guidelines: 1) Guidelines for developing the potential of communities and networks of community groups in Pha Taem National Park, including building public consciousness and social responsibility, creating shared values, building faith and confidence in leaders, creating a sense of ownership and the need to unite communities, and developing resources and capabilities of people in the community to keep up with changes in technology. 2) Guidelines for developing the principles of strategic management and administration of community groups in Pha Taem National Park, Ubon Ratchathani Province, including setting the direction, goals and strategies for community tourism development, setting a formal management structure, developing services and managing in a supply chain, developing the ability to generate income and budget, developing community marketing plans, developing systems, databases, channels and public relations media of the community, and systematically monitoring and evaluating the implementation of the management of participatory tourism in Pha Taem National Park, Ubon Ratchathani Province. 3) Guidelines for developing access to tourist attractions in Pha Taem National Park, Ubon Ratchathani Province, including developing the promotion of tourism sales for communities in Pha Taem National Park, Ubon Ratchathani Province, and developing public relations from media and various networks.