THE 7P ADMINISTRATIVE MIX FOR ENHANCING THE COMPETITIVE CAPABILITY OF PRIVATE SCHOOLS IN THE ERA OF CHANGE
Keywords:
7P Administrative Mix, Private Schools, Educational Administration, Competitive Potential, Strategic ManagementAbstract
This article aims to present the “7P Administrative Mix” framework as an integrated strategic tool for enhancing the competitive potential of Thai private schools amid the dynamics of digital transformation, rising parental expectations, and intensified educational competition. This study employed a documentary research approach through the synthesis of related literature and empirical studies from 2017 to 2025, utilizing content analysis to develop the 7P Administrative Mix framework comprising Product, Price, Place, Promotion, People, Process, and Physical Evidence.
Findings reveal that “People” is the component with the highest statistical influence on parental satisfaction and decision-making, reinforcing that service quality depends directly on service providers. Meanwhile, “Process”, grounded in quality management systems (PDCA and MIS), serves as a critical mechanism for creating transparency and connecting value promises with actual service delivery. Key challenges include resource constraints and resistance to change. Strategic implementation should rely on visionary leadership, incremental execution starting from the most prepared dimensions, and intelligent application of information technology to support data-driven management. The integrated adoption of the proposed 7P Administrative Mix framework thus represents a vital instrument enabling private schools to create differentiation and achieve sustainable presence in the volatile educational market of the 21st century.
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