Vol. 8 No. 2 (2025): May - August 2025

View Vol. 8 No. 2 (2025): May - August 2025

Published: 2025-08-13

Academic Articles

POLITICAL SOCIALIZATION IN THE AGE OF AI: IMPLICATIONS FOR DEMOCRATIZATION AND DE-DEMOCRATIZATION

Kittisak Wongmahesak, Sippaphat Rotjanawasuthorn, Ismail Suardi Wekke, Abidin Wakano

1-31
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INNOVATION MANAGEMENT STRATEGIES UNDER THE CONCEPT OF GOOD GOVERNANCE FOR CORPORATE SUSTAINABILITY

Chaiwat Phongsorn, Nithima Yuenyong, Uthairat Muangsan

32-43
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Research Articles

MARKETING MIX AND SERVICE QUALITY - FACTORS INFLUENCING THE DECISION OF CONSUMERS IN BANGKOK AND SURROUNDING AREAS TO BUY BUILDING MATERIALS FROM THAI WATSADU STORES

Pakpum Panraya, Poompichai Tarndamrong

44-60
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THE INFLUENCE OF PERCEIVED INFORMATION QUALITY, USER INTERFACE ATTRACTIVENESS AND SOCIAL PROOF OF QUICK SERVICE RESTAURANT APPLICATIONS ON DECISION CONFIDENCE AND PURCHASING BEHAVIOR

Narubodee Wathanakom, Aphiradee Saranrom

61-85
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THE MODERATING EFFECTS OF ENVIRONMENTAL, SOCIAL AND GOVERNANCE INFORMATION DISCLOSURE SCORES IN CORRELATION BETWEEN THE CAPITAL STRUCTURE AND THE PERFORMANCE OF THE LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND

Chirawat Saengpao, Piyachat Jarutirasarn, Supa Tongkong

86-107
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USE OF EMOJIS IN ONLINE MARKETING FOR ALCOHOL IN THAILAND UNDER LEGAL RESTRICTIONS

Nitta Roonkaseam, Kanittha Thaikla

108-122
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THE POTENTIAL COMMUNITIES IN CULTURAL TOURISM MANAGEMENT AND THE LIFESTYLE OF COMMUNITIES ON BOTH SIDES OF THE CANAL

Jumnian Junhasobhaga, Saowanee Samantreeporn, Chanettee Pipattanangkul, tippanad chareerak, Ornuma Butrrerm

123-140
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THE DYNAMICS OF TECHNOLOGICAL DISRUPTION AND ITS IMPACT ON EMPLOYMENT IN THE AUTOMOTIVE INDUSTRY: A GROUNDED THEORY STUDY

Wanvicechanee Tanoamchard, Wannapa Luekitinan

141-166
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EVALUATION OF THE HAPPY WORKPLACE PROGRAM IN A COMPANY USING KIRKPATRICK’S FOUR-LEVEL MODEL

Kwanmuang Kaeodumkoeng, Tippanad Chareerak, Saowanee Samantreeporn

167-181
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THE INFORMATION CONTENT OF NET INCOME, TOTAL COMPREHENSIVE INCOME AND CASH FLOW ON THE STOCK PRICE AND RETURNS OF FIRMS LISTED ON THE STOCK EXCHANGE OF THAILAND

Chatchai Makbun, Purinat Yamakanitha, Rujikarn Sanont

182-201
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Book Review

พลิกเกมธุรกิจด้วย วิธีคิดแบบมด

ภูษิต เซี่ยงว่อง

202-204
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