Political Behavior of Bangkok Residents in the 2022 Bangkok Gubernatorial Election: A Case Study of BangBamru Subdistrict, Bang Phlat District, Bangkok.

Abstract

This study aimed to: (1) examine public opinions on the political behavior of residents in Bang Bamru Subdistrict, Bang Phlat District, Bangkok, in relation to the 2022 Bangkok Gubernatorial Election, and (2) analyze their political news consumption behavior. A quantitative research design was employed, with a sample of 392 residents. Data were collected through a structured questionnaire. The findings revealed that most respondents were female, aged 36–45, held a bachelor’s degree, worked in government or state-owned enterprises, had a monthly income not exceeding 15,000 baht, and were predominantly married. Overall, their opinions on political behavior were at a moderate level. The most prominent behaviors, ranked from highest to lowest, were voting, following political news, participating in general elections, supporting political parties, and engaging in political movements. Personal factors such as age, education, occupation, and marital status were significantly associated with political behavior. In terms of political news consumption, social media platforms—including Facebook, Twitter (X), Instagram, Google, YouTube, TikTok, and Line—were the most frequently used sources, followed by television. Furthermore, political news consumption was found to be significantly related to political behavior during the 2022 Bangkok Gubernatorial Election.