Vol. 23 No. 1 (2026): วารสารวิชาการ มหาวิทยาลัยการจัดการและเทคโนโลยีอีสเทิร์น

View Vol. 23 No. 1 (2026): วารสารวิชาการ มหาวิทยาลัยการจัดการและเทคโนโลยีอีสเทิร์น

(มกราคม - มิถุนายน 2569)

Published: 2026-06-29

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Research Article

THE AFFECTING OF TEACHER’S MEDIA LITERACY ON STUDENTS ENGAGEMENT AND GENERIC LEARNING OUTCOMES OF PRIVATE SCHOOLS IN LOWER NORTHEASTERN REGION THE AFFECTING OF TEACHER’S MEDIA LITERACY ON STUDENTS ENGAGEMENT AND GENERIC LEARNING OUTCOMES OF PRIVATE SCHOOLS IN LOWER NORTHEASTERN REGION

Amorn Makdee, Panumas Jinarat , Supachai Phongrasi , Rujikon Kaewnet, Phumichai Simmaken

1-10
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DEVELOPMENT OF ONLINE LESSONS AND SQ4R LESSON PLANS TO DEVELOP READING COMPREHENSION ABILITY OF GRADE 8 th STUDENTS

Supawan Seesuta, Savitree Taotoe , Wachiraporn Kitphonphon

11-22
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DEVELOPMENT OF A PLAY-BASED LEARNING EXPERIENCE MODEL USING EDUCATIONAL GAMES EMPHASIZING COLLABORATIVE PROCESSES THROUGH CREATIVE MEDIA TO ENHANCE COGNITIVE DEVELOPMENT OF KINDERGARTEN LEVEL 3 CHILDREN

Panadda Chalee

23-31
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THE MEDIATING ROLE OF PRODUCT TRUST IN LINKING VALUE CHAIN MANAGEMENT AND GREEN CONSUMPTION INTENTION: EVIDENCE FROM GUANGXI, CHINA

Lin Mai , Thanasuwit thabhiranrak , Xin Liu

32-48
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APPLICATION OF ARTIFICIAL INTELLIGENCE AND WI-FI SENSING FOR RESIDENTIAL SECURITY MANAGEMENT

Sompol Chimsang, Chaiyaporn Khemapatapan

49-63
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THE DEVELOPMENT OF ENGLISH READING COMPREHENSION SKILLS USING TEAM-BASED LEARNING FOR THE FIFTH GRADERS

Nattawarin Ruangritrawee, Sappasiri Songsukrujiroad, Goachagorn Thipatdee

64-77
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DEVELOPMENT OF JAPANESE LISTENING AND SPEAKING SKILLS OF VOCATIONAL CERTIFICATE GRADE 1 BY USING COMMUNICATIVE LANGUAGE TEACHING WITH FLIPPED CLASSROOM

Wiphaphorn Duangsin, Sappasiri Songsukrujiroad, Savitree Thaotho

78-91
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THE RULE OF LAW IN DIGITAL PUBLIC ADMINISTRATION

Watcharaporn Suasaming, Kitchaya Hemthanon , Rungsan Kongthong, Pawinee Aramruang

92-100
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AN ARTIFICIAL INTELLIGENCE-BASED INFORMATION SYSTEM FOR RESEARCH DUPLICATION DETECTION USING DEEP LEARNING AND DATA CLEANSING TECHNIQUES

Pakorn Kallapadee, Piyawat Adthajak, Atchariya Laosiri

101-116
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THE INFLUENCE OF ENTREPRENEURIAL MOTIVATION AND SOCIAL SUPPORT ON ENTREPRENEURIAL INTENTIONS OF UBON RATCHATHANI UNIVERSITY STUDENTS

Pichyada Pheunpha

117-133
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THE IMPACT OF GREEN ECONOMY AND NET ZERO CARBON ON THAI SMEs EXPORTS

Suthinee Mongkol, Tammanoon Wisitsak

134-145

Academic Articles

FROM SATISFACTION TO SATURATION: RE-THEORIZING CUSTOMER SATISFACTION IN MATURE RESEARCH FIELDS

Taisith Kruasom, Rattanaporn Saelee, Pornpirat Kantatasiri

146-161
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THE IMBALANCE BETWEEN STATE WELFARE ENTITLEMENTS AND TAX DEDUCTION POLICIES IN THAILAND

Pichaya Adthajak, khamtong Kaewpratum, Veerasak Singkum, Supaporn Thongsoi

162-176
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