Vol. 8 No. 3 (2025): September - December 2025

View Vol. 8 No. 3 (2025): September - December 2025

Published: 2025-11-24

Research Articles

THE VALUE RELEVANCE OF ACCOUNTING INFORMATION AND CORPORATE GOVERNANCE AS A MODERATOR VARIABLE

Pichet Sittichoksakunchai, Suwit Waithip, Pattareya Henklang, Sukumarn Shumnij, Kodchakorn Na Nakornphanom

1-18
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DEVELOPING AN INTEGRATED COMPETENCY MODEL FOR ENHANCING ORGANIZATIONAL ADAPTATION AND DIGITAL TRANSFORMATION EXCELLENCE

Krittapol Kirine, Paratchanun Charoenarpornwattana, Jindapa Leeniwa

19-36
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INCREASING LEADERSHIP POTENTIAL TOWARD BECOMING A LEARNING ORGANIZATION FOR GOVERNMENT AGENCIES

Jutha Muknopparat, Teetut Tresirichod, Naruemon Jituea

37-50
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IMPACT OF LAND AND BUILDING TAXES ON RELIGIOUS ENTITIES CASE STUDY: TEMPLES IN BANGKOK

Sawaros Kanyapakkajon, Mongkol Klaphachol

51-60
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GUIDELINES FOR DEVELOPING THE POTENTIAL OF ECO-FRIENDLY HOMESTAY STANDARDS IN PATHUM THANI PROVINCE

Patcharaporn Jantarakast, Kanmanee Waiyakrud, Pattraporn Jansuri

61-74
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PERSONAL FACTORS, PERCEIVED BRAND EQUITY, AND ELECTRONIC WORD-OF-MOUTH (EWOM) INFLUENCES ON THE INTENTION TO STUDY AT NORTHERN RAJABHAT UNIVERSITIES

Thatphong Namwat, Tanaporn Sinchai, Prapaphun Chaiyanont

75-91
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THE EFFECTS OF CUSTOMER SATISFACTION AND ITS ANTECEDENTS ON PURCHASE DECISIONS FOR SENIOR LIVING AND ASSISTED LIVING IN THE BANGKOK METROPOLITAN AREA AND VICINITY

Thanyarat Charoenchue, Prayong Meechaisue, Norapol Chinuntdej

92-109
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ANALYZING THE INFLUENCE OF SUSTAINABLE PRACTICES ON FIRM PERFORMANCE THROUGH THE MEDIATING ROLE OF GREEN INNOVATION: EVIDENCE FROM THAILAND’S RESOURCES AND INDUSTRIAL PRODUCTS INDUSTRIES

Benjamas Janamrung, Tipparat Laohavichien, Wuttigrai Ngamsirijit, Surang Hensawang

110-126
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THE ROLE OF BRAND LEGITIMACY FOR CUSTOMER FORGIVENESS

Patcharee Hongthong, Pensri Jaroenwanit, James E. Nelson, Bilal Khalid

127-141
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STUDYING GUIDELINES FOR PROMOTING AND DEVELOPING POTENTIAL IN PROVIDING SOCIAL WELFARE FOR THE ELDERLY: A CASE STUDY OF ANG THONG PROVINCE

Natthaprat Nantiwatkun, Sittiarporn Chueynark, Saengarun Meekatitum, Rujikarn Sanont

142-155
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MARKETING STRATEGIES AND BRAND EQUITY DEVELOPMENT TOWARD PURCHASE INTENTIONS OF COMMUNITIES PRODUCTS IN KHLONG LUANG DISTRICT, PATHUM THANI PROVINCE

Sinittra Suksawat

156-171
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Book Review

‘สำเร็จช้า’ ดีกว่าไม่ทำ

จิรัชญา พิศมัย

172-174
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