A Study of Linguistic Strategies and Social and Cultural Reflections in Tai Loei Molam Literature: The Maeng Tap Tao Melody of Loei Province

Abstract

This research entitled “A Study of Linguistic Strategies and Social and Cultural Reflections in Tai Loei Molam Literature: The Maeng Tap Tao Melody of Loei Province” aimed to: investigate the linguistic strategies employed in Tai Loei Molam literature and examine the social and cultural reflections represented in the literature. The study employed a qualitative research approach. Data were collected from four Tai Loei Molam literary texts, namely Lin Thong, Thao Sowat, Pha Daeng Nang Ai, and Kanlaket, together with interviews with Molam artists, local scholars, and cultural experts. The data were analyzed descriptively. The findings revealed that the linguistic strategies of Tai Loei Molam literature are characterized by the use of the Tai Loei dialect, which reflects local identity and cultural uniqueness. Various literary techniques were found, including rhyme, alliteration, repetition, descriptive expressions, the integration of prose and verse, as well as the incorporation of local wisdom, proverbs, and traditional sayings. Furthermore, figurative language such as similes, metaphors, symbolism, hyperbole, and personification was employed to enhance literary aesthetics and create vivid imagery. The social and cultural reflections found in the literature portray the lifestyles of Tai Loei people, family relationships, kinship systems, social values, women’s roles, education, and local governance. The literature also reflects beliefs in Buddhism, sacred entities, supernatural powers, fortune-telling, magic, and traditional rituals that have been inherited through generations. The study highlights that Tai Loei Molam literature serves not only as entertainment but also as a valuable repository of linguistic, social, and cultural wisdom, representing the identity of the Tai Loei community and contributing significantly to the preservation of local cultural heritage.