Vol. 4 No. 1 (2021): January - April

cover-vol4no1

Published: 2021-04-30

Editorial

Editorial

Krisada Chienwattanasook
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Research Articles

THE CAUSAL RELATIONSHIP MODEL OF HUMAN RESOURCE MANAGEMENT TO ORGANIZATIONAL COMMITMENT OF EMPLOYEES IN AGRO-PROCESSING INDUSTRIES

Kittiphun Khongsawatkiat, Prinn Sukriket

1-13
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THE EFFECTS OF STREET FOOD IDENTITY ON “GENERATION Z” CUSTOMERS’ PURCHASING INTENTION, SATISFACTION AND ADVOCACY

Tharnupat Jithpakdeepornrat, Santidhorn Pooripakdee

14-28
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FACTORS AFFECTING ONLINE COSMETIC PURCHASING BEHAVIOR THROUGH BEAUTY BLOGGER'S RECOMMENDATION IN BANGKOK

Nantawan Innoi, Siriporn Praesri

29-45
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RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION AND ORGANIZATIONAL COMMITMENT IN ELECTRITY AND ELECTRONIC INDUSTRY: A CASE OF SONY DEVICE TECHNOLOGY (THAILAND) COMPANY LIMITED

Chitralada Trisakhon, Nigorn Leechacome, Anurak Butradas

46-55
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THE CAUSAL EFFECT OF MOTIVATION FACTORS, HYGIENE FACTORS, AND PERCEIVED ORGANIZATIONAL SUPPORT ON WORK PERFORMANCE OF A BANK EMPLOYEE IN BANGKOK

Nathamon Buaprommee, Dumrongpoal Virojtum, Prinn Sukriket

55-66
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PROVINCE-LEVEL STRATEGIC FORMULATION FOR ENHANCING NATIONAL STRATEGY SUCCESS: A CASE STUDY OF TAK PROVINCE

Perapong Kanoklertwonges, Thanasuwit Thabhiranrak

67-78
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PERSONNAL MANAGEMENT OF OFFICE OF THE COURT OF JUSTICE

Anyapach Jirapongrapee, Kamolporn Kalyanamitra

79-91
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THE INFLUENCES OF ONLINE SERVICE QUALITY AND RELATIONSHIP MARKETING FACTORS TO COMMITMENT BETWEEN CONSUMER AND FEMALE CLOTHING ONLINE RETAILERS ON FACEBOOK FANPAGE

Naarphanat Homsiri, Sombat Thamrongsinthaworn, Tanaphon Nitichaowakul, Chalaporn Yoon

92-111
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DECISION MAKING IN READING DIGITAL MAGAZINES OF UNDERGRADUATE STUDENTS IN BANGKOK

Saroj Waikhongkha

112-129
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THE STATES AND DEVELOPMENT GUIDELINES OF USING OF INFORMATION TECHNOLOGY FOR ACADEMIC ADMINISTRATION OF SCHOOL ADMINISTRATORS UNDER THE OFFICE OF UBON RATCHATHANI PRIMARY EDUCATIONAL SERVICE AREA 3

Songsak Mahongkam

130-138
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Book Review

Book Review: The DESIGN of EVERYDAY THINGS

Teetut Tresirichod

139-140
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