Vol. 9 No. 2 (2026): May - August 2026

View Vol. 9 No. 2 (2026): May - August 2026

Published: 2026-05-02

Research Articles

THE FACILITATION MODEL FOR TRANSFORMATIONAL LEADERSHIP DEVELOPMENT IN BUSINESS ORGANIZATIONS

Rossukhon Kusombut, Cholvit Jearajit, Tannikarn Soonsinpai

1-15
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PROMOTING AND DEVELOPING COMMUNITY WELL-BEING IN PATTANI PROVINCE COASTAL AREAS

Jirachaya Jeawkok, Suwara Kaewnuy, Thanidaphat Saengtong, Somrudee Saguankaew, Phattanan Boonyanuphong

16-28
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AIR POLLUTION FROM PUBLIC ROAD CONSTRUCTION: AN ANALYSIS OF SYSTEMIC GAPS AND PATHWAYS TO SUSTAINABILITY

Disayapat Pakdeearporn, Danupon Sangnak

29-41
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PROMOTING FACTORS OF SKYWALK IN RATCHAPRASONG COMMERCIAL DISTRICT

Sonchai Lobyaem

42-58
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THE EFFECTS OF TECHNOLOGY ACCEPTANCE, DECISION-MAKING PROCESSES, AND INTERCULTURAL INNOVATION COMMUNICATION ON NEW-GENERATION ENTREPRENEURIAL INTENTION

Kanokwan Kannikar, Danupon Sangnak

59-71
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PEOPLE DIGITALIZATION PERSPECTIVE, DIGITAL PROCESS PERSPECTIVE, AND TECHNOLOGY PERSPECTIVE EFFECTS ON DIGITAL GOAL ACHIEVEMENT OF ACCOUNTING FIRMS IN THAILAND

Sittichai Subsandee, Daranee Uachanachit

72-86
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INTEGRATED STRATEGIC MARKETING COMMUNICATION WITHIN THE DURIAN EXPORT VALUE CHAIN IN CHANTHABURI PROVINCE: AN ANALYSIS OF ORGANIZATIONAL COMMUNICATION AND STAKEHOLDER COLLABORATION

Aphivan Sirinantana

87-97
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THE EFFECTS OF INTEGRATED MARKETING COMMUNICATION, CONTENT FORMATS, AND DIGITAL CHANNELS ON TOURISTS’ INTENTIONS AND FUTURE BEHAVIORS: EVIDENCE FROM WANG SUAN BAN KAEO HISTORICAL SITE, CHANTHABURI, THAILAND

Sandusit Brorewongtrakhul, Naris Uraipan, Jaray Phengjan

98-117
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EFFECT OF DIGITAL ACCOUNTING ON FORENSIC ACCOUNTING IMPLEMENTATION AND THROUGH TO OPERATION TRANSPARENCY

Kanthana Ditkaew, Namphon Sueb-on, Sarinya Suphatranon

118-140
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THE DIGITAL CITIZENSHIP PARADOX: EXAMINING DEMOCRATIC EMPOWERMENT AND EROSION IN HYBRID MEDIA ECOSYSTEMS

Kittisak Wongmahesak, Thanaporn Sriyakul

141-164
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Academic Articles

MARKETING COMMUNICATION INNOVATION TO ENHANCE COMPETITIVENESS IN THE ERA OF MARKETING 5.0

Nattawat Kanaraksombut

165-178
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Financially-Based Motivation to Promote the OTOP Nawatwithi Community Tourism Project of Upper Isaan Area

Apinya Phanthasa, Pisamai Jarujittipant, Nutpatsorn Tanaborworpanid

179-191
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Book Review

ล้มยักษ์: กลยุทธ์การตลาดล้มยักษ์ ฉบับ SME

กลชัย ภิญโญกุล

192-193
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