Vol. 13 No. 1 (2025): January - June

View Vol. 13 No. 1 (2025): January - June

Published: 2025-06-27

Full Issue

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Research Articles

Media-Based Storytelling : a case study of differences in Forms, Contents and Methods to create a Framework for Content creation for the Media Industry

Prachaya Piemkaroon

10-23
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The process of communicating Thai creative festivals through positive emotions to establish guidelines for color usage in conveying emotional expressions in graphic design

Pridsadee Sillapasom, Pawin Bunnag

24-36
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Media Exposure, Characteristics of Popular Entertainment Program and Expectation of Entertainment Program content among Thai Teenagers

Rinlapas Ketverapong

37-47
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Designing Cooperate Identity for Phatthalung Province to Increase Tourism Potential

์์Noppadol Inchan, Apichaya Aungkavipart

48-58
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The The Motivation of the Decision for Generation Z to Invest in Cryptocurrencies

Chatmuang Phaomanacharoen , Wannapa Tanthivakorn

59-72
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The Acceptance and Use of Dating Applications Among Thai People in Bangkok and Metropolitan Areas

Winai Naineechua, Chutima Pisarn

73-84
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The Self-concealment and Secret Social Media Lives of Thai Youth

Kritchanat Santawee, Weeranan Kamnungwut , Chatchada Akarasriworn Nagaoka

85-100
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The Development of a Problem-Based Learning Model Integrated with Microlearning Lesson on the Production of Live-Streaming Video Content

๋Jaruwat Noothong

101-115
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Formats of Media for Herbal Hot Compress Products in the Sena Nikhom, Bangkok

Phakawat Rattanaraj, Saengrevee Krajangsart

116-136
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The Development of Animated Mascot for 47th Thailand National Sports University Games

่Jakkraphan Ruangnuphapkhajorn, Jiraporn Rujiwattanakorn

137-149
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Academic Articles

The Application of Generative AI Tools for The Development of Digital Media Innovation Via AI Production

Pongsakorn Pornweerasunthon , Kriangkrai Palasonthi

150-162
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Human-Animal Studies and the Representation of Monkey Labor in Coconut Harvesting in the Context of Globalized Media

Rungladit Jaturapaisan

163-173
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Cross-Cultural Communication Through the Animated Film Raya and the Last Dragon

Saroj Waikhongkha

174-184
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