THE DEVELOPMENT OF ELECTRONIC PUBLIC RELATIONS MEDIA FOR RELIGIOUS TOURISM IN KHONKAEN

Abstract

     The research aims to 1) to develop Electronic Public Relations Media for Religious Tourism in Khonkaen 2) to study the efficiency and satisfaction in Electronic Public Relations Media for Religious Tourism in Khonkaen. This study is a qualitative and quantitative research using in-depth interviews and questionnaires to collect data from experts of public relations media design and tourists. The statistics used in this study for analyzing data were percentage, average, standard deviation. The results of the study revealed that electronic public relations media by the experts in overall at a high level (  =4.30), efficiency of content at high level (  = 4.25) and  efficiency of production at high level (  = 4.25) ; electronic  public relations media by the tourism in overall at a high level (  =4.22), satisfaction of content at high level (  = 4.34) and  satisfaction of production at high level (  = 4.10).