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Vol. 29 No. 2 (2025): May - August
Vol. 29 No. 2 (2025): May - August
Published:
2025-04-29
Full Issue
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Articles
Brand Image and Regional Impact of Doi Mae Salong Tea and Coffee Products
Shu Ma, Duangtip Chareonrook
8-17
PDF
Adapting the stage play Limerence, “Crazy in Love”, into the creation of a television drama.
Sanpach Jiarananon
18-27
PDF
Studying the influencing factors of the communication effect of TikTok accounts in colleges and universities in Shaanxi Province
Hangxing Wu, Somdech Rungsrisawat
28-35
PDF
THE COMMUNICATION OF PEOPLE IDENTITY THROUGH MODERN THAI FILMS
Thansapon Iamranond, Anick Thavichachat
36-48
PDF
Technology Service Management in Service and Satisfaction in Borrowing and Returning Educational Equipment for Development of the Learning Support Department of Communication Arts Chiang Mai Rajabhat University
Na-tharak Promarach
49-61
PDF
Designing Sound Innovations to Promote Health Communication for Visually Impaired People: A Case Study of Lak-Hok Community
Teerawat Soiraya, Lucksana Klaikao
62-71
PDF
THE INFLUENCE OF THE MARKETING COMMUNICATION MIX ON TECHNOLOGY ACCEPTANCE OF LIVESTREAM CONCERTVIA AIS PLAY APPLICATION AMONG USERS IN BANGKOK, METROPOLITAN AREAS AND OTHER PROVINCES
Wichayada Chaikamwang, Supparerk Potipairatana
73-84
PDF
A STUDY OF THE BODY IN CONSUMERISM THROUGH ONLINE ADVERTISEMENTS OF COLLAGEN SUPPLEMENTS
Bodin Dechaburananon
85-94
PDF
Communication for the Transmission of the Identity of Mahayana Chinese Buddhist Monks in Thailand
Mata Adtavirodkul, Krisda Kerddee
95-106
PDF
Innovation and Communication Technology for Creative Tourism and New Normal Services in Chiang Mai
Suphanit Chansong
107-120
PDF
Processes and Crisis Communication Strategies of Singapore Airlines: The Case of Flight SQ 321’s Turbulence Accident
Tawat Weston
121-131
PDF
USES AND GRATIFICATION OF ‘GOODBYE, MY LOVER’ REALITY PROGRAM OF CHINESE VIEWERS
Shiting Song, Lucksana Klaikao
132-141
PDF
Communicating Identity through Textile Wisdom of the Lao Ethnic Group in Sri Saket, Thailand
Sasithon Somin
142-149
PDF
THE STRUCTURAL EQUATION MODEL OF FACTORS INFLUENCING THE INTENTION TO NEW NORMAL TOURISM
Bhumikiattiyot Thesana, Patchanee Cheyjunya
150-161
PDF
Communication through Concept of Storytelling and Construction of Superhero Characters in The World's Highest-Grossing Cinematic Universe "Marvel Superheroes"
Akkarong Punpong
162-176
PDF
Symbiosis Communication of "rice barn" culture as an extension of wisdom in Si Sa Ket Province
Krit Kamnon
177-187
PDF
An Analysis of Causal Relationship Path of Factors Influencing on the Donation Behaviors of Ramathibodi Foundation’s Donors
Charocha Kanokprajak
188-202
PDF
Lifestyle factors influencing the decision to watch online movies via digital entertainment service among working-age subscribers
Chayodom Tangcharoenpanit, Pattiya Pokapanich, Nutcha Tungtrongharutai
203-213
PDF
The Development of Thai Film Industry in The Disruptive Technology Era: A Case Study of The Mainstream Cinema
Kraiengkai Patanakunkomat, Asawin Nedpogaeo
214-227
PDF
A Study of Interpersonal Communication on Thai and International Film Production
Apinya Sakuljaroensuk, Krisada Kerddee
228-238
PDF
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