Vol. 29 No. 2 (2025): May - August

Articles

• Brand Image and Regional Impact of Doi Mae Salong Tea and Coffee Products

  Shu Ma, Duangtip Chareonrook

  8-17

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• Adapting the stage play Limerence, “Crazy in Love”, into the creation of a television drama.

  Sanpach Jiarananon

  18-27

  • PDF

• Studying the influencing factors of the communication effect of TikTok accounts in colleges and universities in Shaanxi Province

  Hangxing Wu, Somdech Rungsrisawat

  28-35

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• THE COMMUNICATION OF PEOPLE IDENTITY THROUGH MODERN THAI FILMS

  Thansapon Iamranond, Anick Thavichachat

  36-48

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• Technology Service Management in Service and Satisfaction in Borrowing and Returning Educational Equipment for Development of the Learning Support Department of Communication Arts Chiang Mai Rajabhat University

  Na-tharak Promarach

  49-61

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• Designing Sound Innovations to Promote Health Communication for Visually Impaired People: A Case Study of Lak-Hok Community

  Teerawat Soiraya, Lucksana Klaikao

  62-71

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• THE INFLUENCE OF THE MARKETING COMMUNICATION MIX ON TECHNOLOGY ACCEPTANCE OF LIVESTREAM CONCERTVIA AIS PLAY APPLICATION AMONG USERS IN BANGKOK, METROPOLITAN AREAS AND OTHER PROVINCES

  Wichayada Chaikamwang, Supparerk Potipairatana

  73-84

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• A STUDY OF THE BODY IN CONSUMERISM THROUGH ONLINE ADVERTISEMENTS OF COLLAGEN SUPPLEMENTS

  Bodin Dechaburananon

  85-94

  • PDF

• Communication for the Transmission of the Identity of Mahayana Chinese Buddhist Monks in Thailand

  Mata Adtavirodkul, Krisda Kerddee

  95-106

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• Innovation and Communication Technology for Creative Tourism and New Normal Services in Chiang Mai

  Suphanit Chansong

  107-120

  • PDF

• Processes and Crisis Communication Strategies of Singapore Airlines: The Case of Flight SQ 321’s Turbulence Accident

  Tawat Weston

  121-131

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• USES AND GRATIFICATION OF ‘GOODBYE, MY LOVER’ REALITY PROGRAM OF CHINESE VIEWERS

  Shiting Song, Lucksana Klaikao

  132-141

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• Communicating Identity through Textile Wisdom of the Lao Ethnic Group in Sri Saket, Thailand

  Sasithon Somin

  142-149

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• THE STRUCTURAL EQUATION MODEL OF FACTORS INFLUENCING THE INTENTION TO NEW NORMAL TOURISM

  Bhumikiattiyot Thesana, Patchanee Cheyjunya

  150-161

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• Communication through Concept of Storytelling and Construction of Superhero Characters in The World's Highest-Grossing Cinematic Universe "Marvel Superheroes"

  Akkarong Punpong

  162-176

  • PDF

• Symbiosis Communication of "rice barn" culture as an extension of wisdom in Si Sa Ket Province

  Krit Kamnon

  177-187

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• An Analysis of Causal Relationship Path of Factors Influencing on the Donation Behaviors of Ramathibodi Foundation’s Donors

  Charocha Kanokprajak

  188-202

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• Lifestyle factors influencing the decision to watch online movies via digital entertainment service among working-age subscribers

  Chayodom Tangcharoenpanit, Pattiya Pokapanich, Nutcha Tungtrongharutai

  203-213

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• The Development of Thai Film Industry in The Disruptive Technology Era: A Case Study of The Mainstream Cinema

  Kraiengkai Patanakunkomat, Asawin Nedpogaeo

  214-227

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• A Study of Interpersonal Communication on Thai and International Film Production

  Apinya Sakuljaroensuk, Krisada Kerddee

  228-238

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