Vol. 16 No. 2 (2026): May - August 2026

Research Article

• THE INFLUENCE OF SELF-EFFICACY IN LEARNING AND USING ENGLISH ON THE USE OF ENGLISH VOCABULARY LEARNING STRATEGIES AMONG STUDENTS AT VALAYA ALONGKORN RAJABHAT UNIVERSITY UNDER THE ROYAL PATRONAGE

  Worawan Wongsriwiwat

  1-17

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• THE RELATIONSHIP BETWEEN ACADEMIC LEADERSHIP OF SCHOOL PRINCIPALS AND INTERNAL QUALITY ASSURANCE PRINCIPALS IN SCHOOL UNDER THE CHONBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

  Karnchana Chomchai, Niwat Noymanee, Kanporn Aiempaya

  18-31

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• THE DEVELOPMENT OF MATHEMATICS LEARNING ACTIVITIES USING BOARD GAMES COMBINED WITH COOPERATIVE LEARNING ON ADDITION, SUBTRACTION, MULTIPLICATION, AND DIVISION OF NATURAL NUMBERS TO ENHANCE MATHEMATICAL PROBLEM-SOLVING ABILITY OF GRADE 4 STUDENTS

  Kachin Kokanutapon, Pitchaya Boonruang

  32-44

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• THE RESULTS OF MATHEMATICS LEARNING ON MANAGEMENT ADDING AND SUBTRACTING OF FRACTIONS FOR ACHIEVEMENT OF GRADE 4 STUDENTS USING ACTIVE LEARNING CONCEPTS

  Ittipon Sukkasem, Pornsin Suppawan, Dech Boonprajak

  45-57

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• THE DEVELOPMENT OF DATA MANAGEMENT AND COMMUNICATION SKILLS, ACADEMY ACHIEVEMENT BY USING 5 E’S OF INQUIRY-BASED LEARNING AND INFOGRAPHIC IN SCIENCE MATHAYOMSUKSA 2 STUDENTS

  Taweetip Tantinimitkun, Yupin Yuenyong, Peechanika Pechsung

  58-73

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• A STUDY OF SUCCESS FACTORS IN BACHELOR OF EDUCATION PROGRAM IN MUSIC RELATED FIELDS NORTHERN THAILAND

  Krerkpong Jaikum, Orathai Khrueasrirat, Prasit Comepihgchai, Chanapol Yongsawai, Tawat Assawadecharit, Tanyaluck Phuriyaphan, Hattaya Hefner, Pattera Sutanthavibul

  74-91

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• THE SYNTHESIS OF A STEM-PBL LEARNING APPROACH TO ENHANCE CREATIVE PROBLEM-SOLVING SKILLS OF GRADE 12 STUDENTS

  Haneesah Mayi, Supakan Buatip, Nathavit Portjanatanti

  92-105

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• ENVIROMENTAL FACTORS OF SMART LEARNING AFFECTING LEARNING SATISFACTION OF GENERATION Z STUDENTS A CASE STUDY OF PRIVATE UNIVERSITY STUDENTS IN BANGKOK

  Terawat Sirikojakorn

  106-120

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• MUSIC CURRICULUM DEVELOPMENT FOR ENSEMBLE PRACTICE 1 UDONTHANI BUSINESS ADMINISTRATION TECHNOLOGICAL COLLEGE

  Atcharporn Angkinandana, Pilaikul Kaewkamngam, Siangpin Surgankham

  121-133

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• THE INFLUENCE OF INFLUENCER MARKETING AND CONTENT MARKETING ON PURCHASE DECISIONS OF GENERATION Z CONSUMERS TOWARDS BEAUTY PRODUCTS IN NORTHERN THAILAND

  Ploychompuu Jaidee, Lasda Yawila, Rattana Sittioum

  134-147

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• BRANDING AND MARKETING COMMUNICATION OF VEGETABLE FERN, LANSAKA DISTRICT, NAKHON SI THAMMARAT PROVINCE

  Methawee Chamnian, Korrakot Chamnian, Panjaporn Kuenui

  148-164

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• SUCCESS DRIVERS: THE ROLE OF LEADERSHIP COMPETENCIES AND GROUP MANAGEMENT IN COMMUNITY ENTERPRISES IN THE UPPER CENTRAL REGION

  Pinyapat Nakpibal

  165-177

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• PERCEIVED BRAND EQUITY AND ATTITUDES INFLUENCING SOFT DRINK PURCHASE DECISION AMONG GENERATION Y CONSUMERS IN NAKHON PHANOM PROVINCE

  Maneewan Bunlusilp

  178-193

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• THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON CONSUMERS’ BEHAVIOR IN USING PET HOTEL SERVICES IN THAILAND

  Pheeranat Navarat Na Ayuttaya

  194-209

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• A MATRIX ANALYSIS OF ECONOMIC DIVERSITY AND ADAPTIVE RESILIENCE: A CASE STUDY OF NORTHERN THAILAND PROVINCES

  Bhagaporn Wattanadumrong, I-lada Sooknark, Nuatip Sumkaew, Itthirit Wongchai, Wittawat Kadthan

  210-228

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• MARKETING MIX FACTORS AFFECTING THE CONSUMPTION BEHAVIOR OF GENERATION Z CONSUMER TOWARD IMPORTED CHINESE MILK TEA IN BANGKOK

  Anchalee ํYaowarach

  229-245

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