Opportunities and Obstacles in Making Thailand a World-Class Film Location

Abstract

This research aims to examine the development of foreign film productions in Thailand, identify key actors involved, and analyze both domestic and international factors that create opportunities and challenges in positioning Thailand as a world-class film location. The study uses qualitative content analysis of primary and secondary sources and in-depth interviews with relevant stakeholders. The findings reveal that Thailand holds strong potential due to a combination of domestic and external factors. Domestically, the country benefits from government support policies, such as an attractive cash rebate program, a fast-track online permitting system, skilled local crews, modern filming equipment, and diverse and unique locations. Externally, the growth of the global film industry, the rise of cross-border film production, and the expansion of streaming platforms drive demand for new filming destinations like Thailand. Nevertheless, obstacles persist, including a shortage of specialized professionals, outdated legal frameworks, and limited awareness among some domestic agencies. Through the lens of globalization, global governance, and international political economy, the study demonstrates that international film production reflects broader global dynamics. Thailand’s integration into this transnational production network offers an opportunity to enhance its creative economy, strengthen its international image, and increase its role on the global stage.