Vol. 28 No. 1 (2024): Junuary - April

Articles

• Symbol, Myth and Communication of the Nang Dan Parade Tradition in Nakhon Si Thammarat Province

  Yossayong Senpakdee, Grit Thonglert

  8-19

  • PDF

• Guidelines for the Development of Service Quality for Aerial Workers In A Government Organization

  Saharat Heruntanaphuwadoln, Tanasit Poempian

  20-30

  • PDF

• Narrative and reflection of Isaan identity in the film "Phubao Thai Baan" of Director Uthen Sririwi

  Benja Srithongsuk, Kritsaneekron Jaroenkuson

  31-39

  • PDF

• Communication and Cultural Adaptation of First Year Chinese Students Communication Arts Program of International Rangsit University

  Duangtip Chareonrook

  40-51

  • PDF

• The Relationship between the Korean Series Media Exposure Behavior “Start-Up” and Uses and Gratification of Working Age in Bangkok

  Kanrapee Areeprachapirom, Pornprom Chomngam

  52-63

  • PDF

• Causal Factors, Attitudes, and Behavioral Intentions to Watch Virtual Sports during the COVID-19 Pandemic

  Charocha Kanokprajak

  64-79

  • PDF

• Public Audiences and stakeholders’ Media exposure, Satisfactions, Media Engagement, Needs, and Expectations toward the Media Provided by The Government Public Relations Department

  Santat Thongrin, Monwipa Wongrugira, Paiboon Kachentaraphan

  80-91

  • PDF

• The effectiveness of Communication Arts integration project for community culture and environment of College of Communication Arts, Rangsit University

  Thiraporn Glinsukon

  92-105

  • PDF

• The Relationship between Job Performance Motivation and Retention Decision-Making Process of Generation Y Employees in The National Broadcasting and Telecommunication Commission (NBTC)

  Napassorn Taoprayoon, Pornprom Chomngam, Dew Waratangtragoon

  106-118

  • PDF

• ANALYSIS OF NARRATIVE STRUCTURES IN THAI AND CHINESE TEEN MOVIES

  Jinlu Song, Chalongrat Chermanchonlamark

  119-125

  • PDF

• Perceptions, Attitudes and Purchase Intentions of Millennial Mothers Towards Eco-Friendly Toys for Children

  Chonnikarn Thienthaworn

  126-141

  • PDF

• Causal Factors Affecting Generation Z Children's Decisions to Study in Higher Education Institutions

  Natsima Nakornkun, Patchanee Cheyjunya

  142-151

  • PDF

• Destination Branding and Sustainable Tourism Development in Doi Mae Salong: A Multi-Stakeholder Analysis

  Shu Ma, Punthumadee Katawandee

  152-167

  • PDF

• Content Analysis of Personal Brand Communication through the TikTok Application: A Case Study of VValentines, Owner of the Valichain Brand

  Chachaya Sakuna

  168-177

  • PDF

• Content Exposure and Usage Behaviors of YouTube Users in Generation X, Y, Z

  Worrathai Rawinit, Peera Sripraphan

  178-186

  • PDF

• Satisfaction and Needs Assessment of High-School Students in Communication Arts Potentiality Improvement Activities

  Mattikorn Bunkong

  187-200

  • PDF