Vol. 28 No. 3 (2024): september - december

Articles

• Perspectives and Satisfaction of Organization Members towards the Operations of the Thailand Consumers Council

  Somkeit Rungruangviriya

  8-17

  • PDF

• Factors Influencing Purchasing Decisions of Nutritional Supplement Products on The TikTok Platform

  Sawaros Naranaksang

  18-28

  • PDF

• The Innocence Surrounding Virtual Reality Technology in Communication and Its Risks among Thais

  Kamonrat Kijrungpaisarn, Phnom Kleechaya

  29-43

  • PDF

• The Influence of Marketing Mix and Purchasing Behavior through Online Applications after the Epidemic Situation of COVID-19 in Tak Province

  Phadett Tooksoon, Somjai Wongtianchai

  44-57

  • PDF

• Values and meanings of Tai Lue woven fabrics from cultural capital by integrated marketing communication of woven fabric group at Ban Kluay Luang Phatthana, Kluay Phae Sub-district, Mueang District, Lampang Province.

  Chutinist Pankham, Pongprad Soonthornpasuch, Atcharabhorn Wannakok, Kittiwai Kitibutr, Anan Upasod, Ekkasit Chaipin

  58-70

  • PDF

• Audience Perceptions of Authenticity in Deepfake Hollywood Film Media

  David Esteba, Nudee Nupairoj

  71-80

  • PDF

• Marketing Communication through Social Media of Café in the Community-Based Tourism Attraction of Bang Nam Phueng Community, Samut Prakan Province

  Lalita Puangmaha, Peerapol Rodsatian

  81-93

  • PDF

• Strategies for Learning a Foreign Language of Chinese Students Studying in Chinese-English Program of Communication Arts Rangsit University

  Duangtip Chareonrook

  94-102

  • PDF

• A STUDY OF ROMANTIC COMEDIES FILMS BY RICHARD CURTIS

  Worameth Sawatveth, Anick Thavichachart

  103-113

  • PDF

• Cross-cultural Adaptation of Chinese Women in Thai-Chinese Marriages within the Context of Thai Society

  Heni Qin, Duangtip Chareonrook

  114-125

  • PDF

• Presenting Content and Engagement on the Facebook Fanpage of the Beauty Pageant “Pooddaimaipjee - พูดได้มั้ยพี่จี้”: A Case Study of the Miss Universe 2023 Pageant

  Thawatchai Doungthai

  126-138

  • PDF

• The Visual Composition, Journalistic Values, and the Conveyed Meaning Reflected Through Journalistic Photographs Awarded by Issara Amantakul Foundation of the Thai Journalists Association

  Nattanon Na Nakorn, Grit Thonglert

  139-150

  • PDF

• The Marketing Communication Factors that have Influence on the Decision-making of the First-Year Students in Selecting to Study at the College of Communication Arts, Rangsit University.

  Thiraporn Glinsukon

  151-164

  • PDF

• Public Relations Strategy Through Social Media Affects the Decision-Making Process in Event Marketing among Customer in Bangkok

  Chutipa Suptaweesirikul, Pornprom Chomngam

  165-176

  • PDF

• Development of risk communication and health hazards at Chong Jom is the trade market the frontier Thailand - Cambodia in Surin province

  Niyom kraipui

  177-190

  • PDF