THE DEVELOPMENT OF BUSINESS WRITING SKILLS THROUGH THE GENRE-BASED APPROACH INTEGRATED WITH GAMIFICATION TECHNIQUES FOR VOCATIONAL CERTIFICATE STUDENTS

Abstract

The research aims to 1) examine the development of business writing skills among vocational certificate students who learned through a genre-based approach integrated with gamification techniques, and 2) investigate the students’ opinions toward the genre-based approach integrated with gamification techniques. The sample consisted of 30 vocational certificate students enrolled in the Business Administration program (Class 2) during the second semester of the 2025 academic year at Chonburi Vocational College, Mueang Chonburi District, Chonburi Province. The participants were selected through cluster sampling, with the classroom used as the sampling unit. The instrument used for research included (1) five business writing lesson plans designed using a genre-based approach integrated with gamification techniques, (2) a business writing skills test with an accompanying scoring rubric, and (3) a questionnaire measuring students’ opinions toward the genre-based approach integrated with gamification techniques. The data were analyzed using mean (M), standard deviation (SD), and repeated-measures ANOVA. The results showed that 1) The business writing skills of vocational certificate students who learned through the genre-based approach integrated with gamification techniques improved across all measurement points at a statistically significant level of .05. 2)The students reported highly positive opinions toward the genre-based approach integrated with gamification techniques, at the highest level (M = 4.74, SD = 0.31).