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Vol. 29 No. 3 (2025): september - december
Vol. 29 No. 3 (2025): september - december
Published:
2025-08-29
Full Issue
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Articles
Designing banners for various types of live performances on online media in digital Thailand
Pattraporn Charoenrat, Peramintr Hongto, Suthep Dachacheep
9-21
PDF
A Study of New Media and Chinese Generation Z Youth Subculture: A case of Chinese Digital Nomads Gathering in Chiang Mai, Thailand.
Yingshan Zhang, Somdech Rungsrisawat
22-38
PDF
Title: The Creation of Events During a Crisis: A Case Study of the "Covid...Rao-Tid-Pan-Daiii" (Relation-VID) Project
Chonlathip Aswakan
39-46
PDF
From “Donkey Kong” (1996) to “Black Myth: Wukong” (2024): The evolution and role of narrative in Video games.
Chot-anan Kasamwonghong
47-60
PDF
Online Marketing Communication on Facebook on Consumers' Decision to Use Cafe Services: A Case Study of Chatter Box Cafe
Intouch Kirivichien, Lucksana Klaikao
61-72
PDF
The Influence of Wechat on Cross-cultural Communication: An Analysis of Language Learning, Cultural Understanding, and Social Connectivity Among International Users
Wenchong Xu, Duangtip Chareonrook
73-85
PDF
Government Leadership in Crisis Communication: Principles and Practices
Rujinan Euapitaksakul, Kittikun Khakhai
86-96
PDF
Development of an Online Media Platform on Modern Agriculture Management from Social and Cultural Capital: A Case Study of The Community of Khlong Niyomyatra Subdistrict, Bang-Bo District, Samut Prakan Province.
Pimchaya Fakpiem, Akkarong Punpong
97-111
PDF
Exploring the Dynamics and Trends of the Advertising Industry: 2000–2024
Worapong Plodmusik
112-126
PDF
Narrative and Film Langauge in Tragicomedy Movies By Wes Anderson
Isareeya Soontarawong, Sorapong Wongthirathon
127-139
PDF
Queering Identity Construction through Storytelling in Omegaverse Novels
Punyarat Wanthong, Patchanee Cheyjunya, Pitak Chumongkol
140-151
PDF
The Influence of Television Media Exposure on Cognitive Processing and Perceived Appeal of Tourist Destinations in China
Zhou Xiaoxuan, Doungtip Chareonrook
152-161
PDF
Media Exposure and Factors Influencing Voter Turnout Among Generation Z in Northeastern Thailand
Natcha Arjarayutt
162-172
PDF
Marketing Digital Communication Strategy for Promoting Thai OTOP
TA THI MY, Sukanya Buranadechachai, Sakdina Boonpiam
173-186
PDF
Communication Strategies for Fashion Promotion in International Fashion Magazines in the Digital Age: A Case Study of L'Officiel Thailand
Suttikiat buddee, Natchuda Wijitjammaree
187-200
PDF
MEDIA EXPOSURE, ATTITUDE, AND THAI ARTIST CONCERT ATTENDANCE BEHAVIOR AMONG GEN Y CONSUMERS
Pinpragrom Gonthong, Natchuda Wijitjammaree
201-212
PDF
Factors Influencing the Credibility of Mala Shabu Restaurant Reviews on Social Media by PEACH EAT LAEK and Their Impact on Brand Equity and Consumers' Purchase Intention
Thannicha Kittithanakunanan, Patchanee Cheyjunya
213-223
PDF
User Expectations, Satisfaction, and Utilization of the Website of the National Broadcasting and Telecommunications Commission
Mahittee Charkkrabat, Warapan Apisuphachok, Saranthorn Sasithanakornkaew
224-237
PDF
Perceived Value, Impact and Decision to Use Anonymous Accounts of Lampang Rajabhat University Students Using Social Media
Pongprad Soonthornpasuch, Sukonthip Supachan
238-248
PDF
Strategic Communication and Policies for Creating Digital Media to Develop the Quality of Life for Thai Elderly
Purimprat Ampan, Chachaya Sakuna
249-262
PDF
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