Vol. 29 No. 3 (2025): september - december

Articles

• Designing banners for various types of live performances on online media in digital Thailand

  Pattraporn Charoenrat, Peramintr Hongto, Suthep Dachacheep

  9-21

  • PDF

• A Study of New Media and Chinese Generation Z Youth Subculture: A case of Chinese Digital Nomads Gathering in Chiang Mai, Thailand.

  Yingshan Zhang, Somdech Rungsrisawat

  22-38

  • PDF

• Title: The Creation of Events During a Crisis: A Case Study of the "Covid...Rao-Tid-Pan-Daiii" (Relation-VID) Project

  Chonlathip Aswakan

  39-46

  • PDF

• From “Donkey Kong” (1996) to “Black Myth: Wukong” (2024): The evolution and role of narrative in Video games.

  Chot-anan Kasamwonghong

  47-60

  • PDF

• Online Marketing Communication on Facebook on Consumers' Decision to Use Cafe Services: A Case Study of Chatter Box Cafe

  Intouch Kirivichien, Lucksana Klaikao

  61-72

  • PDF

• The Influence of Wechat on Cross-cultural Communication: An Analysis of Language Learning, Cultural Understanding, and Social Connectivity Among International Users

  Wenchong Xu, Duangtip Chareonrook

  73-85

  • PDF

• Government Leadership in Crisis Communication: Principles and Practices

  Rujinan Euapitaksakul, Kittikun Khakhai

  86-96

  • PDF

• Development of an Online Media Platform on Modern Agriculture Management from Social and Cultural Capital: A Case Study of The Community of Khlong Niyomyatra Subdistrict, Bang-Bo District, Samut Prakan Province.

  Pimchaya Fakpiem, Akkarong Punpong

  97-111

  • PDF

• Exploring the Dynamics and Trends of the Advertising Industry: 2000–2024

  Worapong Plodmusik

  112-126

  • PDF

• Narrative and Film Langauge in Tragicomedy Movies By Wes Anderson

  Isareeya Soontarawong, Sorapong Wongthirathon

  127-139

  • PDF

• Queering Identity Construction through Storytelling in Omegaverse Novels

  Punyarat Wanthong, Patchanee Cheyjunya, Pitak Chumongkol

  140-151

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• The Influence of Television Media Exposure on Cognitive Processing and Perceived Appeal of Tourist Destinations in China

  Zhou Xiaoxuan, Doungtip Chareonrook

  152-161

  • PDF

• Media Exposure and Factors Influencing Voter Turnout Among Generation Z in Northeastern Thailand

  Natcha Arjarayutt

  162-172

  • PDF

• Marketing Digital Communication Strategy for Promoting Thai OTOP

  TA THI MY, Sukanya Buranadechachai, Sakdina Boonpiam

  173-186

  • PDF

• Communication Strategies for Fashion Promotion in International Fashion Magazines in the Digital Age: A Case Study of L'Officiel Thailand

  Suttikiat buddee, Natchuda Wijitjammaree

  187-200

  • PDF

• MEDIA EXPOSURE, ATTITUDE, AND THAI ARTIST CONCERT ATTENDANCE BEHAVIOR AMONG GEN Y CONSUMERS

  Pinpragrom Gonthong, Natchuda Wijitjammaree

  201-212

  • PDF

• Factors Influencing the Credibility of Mala Shabu Restaurant Reviews on Social Media by PEACH EAT LAEK and Their Impact on Brand Equity and Consumers' Purchase Intention

  Thannicha Kittithanakunanan, Patchanee Cheyjunya

  213-223

  • PDF

• User Expectations, Satisfaction, and Utilization of the Website of the National Broadcasting and Telecommunications Commission

  Mahittee Charkkrabat, Warapan Apisuphachok, Saranthorn Sasithanakornkaew

  224-237

  • PDF

• Perceived Value, Impact and Decision to Use Anonymous Accounts of Lampang Rajabhat University Students Using Social Media

  Pongprad Soonthornpasuch, Sukonthip Supachan

  238-248

  • PDF

• Strategic Communication and Policies for Creating Digital Media to Develop the Quality of Life for Thai Elderly

  Purimprat Ampan, Chachaya Sakuna

  249-262

  • PDF