Vol. 28 No. 2 (2024): May - August

Articles

• Perception and Effectiveness of Practical Training in the Communication Innovation Development Camp for the New Generation under the Expansion Project of the 10th Consumer Rights Awareness Institutes Network by the Thailand Consumers Council

  Adtaya Pigunparungrod

  8-18

  • PDF

• Awareness of The Personal Data Protection Act B.E. 2562 and The Predictive Factors Providing Personal Information in Electronic Payment

  Kunlachart Ramkot

  19-34

  • PDF

• Communication Strategies for Persuasion of Muay Thai Commentators with Perceptions and Attitudes on the Preservation of Muay Thai for Audiences Who Are Boxing Fans in Bangkok

  Samosorn Oobkham, Thiti Vitayasorana

  35-47

  • PDF

• Consumer cluster analysis based on the influence of sustainable marketing factors and marketing communication on environmentally friendly product purchase decision-making.

  Pitak Chumongkol

  48-57

  • PDF

• Role & Future of VTuber in Thailand

  Piyapol Rodcumdee

  58-66

  • PDF

• Investigating Health Literacy and Understanding of Telemedicine in the Context of Complicated Diseases among Thais

  Suthiluck Vungsuntitum, Phnom Kleechaya

  67-81

  • PDF

• Motivation for Using Digital Media on Online Product Applications Affecting Online Shopping Behavior and Choice of Delivery Service Providers of Gen-Y in Bangkok

  Nuttanaphong Woottitapbuncha, Viratta Khwanpae, Tavat Ruamsub

  82-96

  • PDF

• Efficient Political Communication Strategies by Local Leaders in the Digital Age

  Karnsupanut Suwannikom, Haruthai Panyarvuttrakul, Karn Boonsiri

  97-103

  • PDF

• The Management of Jinan City, Cultural Image Communication in the Perspective of New Media

  Xiaolin Luo, Somdech Rungsrisawat

  104-113

  • PDF

• Influence of Celebrities and Health Promoting Behaviors of Rangsit University students

  Duangtip Chareonrook

  114-122

  • PDF

• The International Communication Strategy of Kunqu Arts

  Yibo Li, Krisana Chueachainat

  123-130

  • PDF

• From Symbolic Interaction Through Elephant’s Painting to Copyright Issue

  Nacharata Aimnaran, Ratcha Satapornpong

  131-139

  • PDF

• Analysis of The Narrative of Movie with Violence

  Wisut Chonlatarn, Krisada Kerddee

  140-148

  • PDF

• Reflection on social problems through storytelling in the CHANG PUEK AWARDS student short film 2012-2021

  Vinai Boonkong

  149-162

  • PDF

• The Influence of Ethnocentrism and Cosmopolitan on Japanese Consumers’ Behavioral Responses to Product Placement on YouTube

  Worawan Ongkrutraksa

  163-178

  • PDF

• Management of Organizational Communication Related to Cycling Activities during the COVID-19 Situation

  Benjawan Apinunrungroj

  179-189

  • PDF

• Communication Strategies for Promoting Squid Game on TikTok

  CHEN YU TIEN, Chawaporn Dhamanitayakul

  190-200

  • PDF

• The Media and the Nicknames of the House of Representatives, Members of the House of Representatives, and Members of the Senate

  Songyot Buaphuen, Nontacha Kaiyanun

  201-211

  • PDF

• The influence to elites on controlling the Thai film industry (1897-1936)

  Vinijphat Kanyapong

  212-224

  • PDF