Vol. 27 No. 2 (2023): พฤษภาคม - สิงหาคม

Articles

• A Confirmatory Factor Analysis of Factors Influencing Customers' Decisions to Visit Restaurants During the Covid-19 Pandemic

  Pitak Chumongkol

  8-19

  • PDF

• The Process, Strategies and Effectiveness of Communication in Sustainable Tourism at Namtok Phlio National Park, Chanthaburi Province

  Thanaphizis Charatsengchirachot, Pornpimol Songkasant

  20-32

  • PDF

• Research and Creation of Thai Costume Photography to Promoting Tourism in Ayutthaya

  Wachreeporn Chaibun, Sorapong Wongtheerathorn

  33-39

  • PDF

• The Use of Appeal and Storytelling in Provocative Advertising for Public Service Campaign

  Nawath Inthong, Araya Srikanlayanabuth

  40-50

  • PDF

• The Power of Communication through Japanese's Soft Power in The World’s Number One Published Comic Book "One Piece"

  Akkarong Punpong

  51-64

  • PDF

• Public Relations Strategies of OTOP Product Bangkok

  Apinyapat Kusiyarungsit

  65-80

  • PDF

• Principles of Research Ethics in Human Subjects for Communication Research Projects.

  Thiti Vitayasarana

  81-87

  • PDF

• The Use of Online Media for Tourism in Petchabun Province

  Harusa Toemsungnoen, Siriwan Anantho, Paiboon Kachentaraphank

  88-99

  • PDF

• Creation of Humor Content to inform Brand Story in Facebook Fan Page “Pee Ed 7 Vi”

  Kritsaneekron Jaroenkuson

  100-114

  • PDF

• Cultural Perception and Narrative Elements to Attract Audience to Watch Japanese Anime Series

  Yeayaya Chitjaiyen, Natchuda Wijitjammaree

  115-125

  • PDF

• Information Receptivity and Awareness of Rangsit University Students During the COVID-19 Pandemic

  Nadda Kanchananont

  126-134

  • PDF

• Youth’s Awareness and Participation to Cyberbullying on Political Expression

  Tanapat Temrattanakul

  135-149

  • PDF

• Construction of Reality, News Value Theme, and Ideology through Coverage of the Olympic Games in Thai Newspapers

  Narunat Krainara, Grit Thonglert

  150-163

  • PDF

• ONLINE COMMUNICATION STRATEGIES FOR PERSUADING TO PURCHASE PET – FRIENDLY CONDOMINIUM

  Natchaya Kraipornsak, Natchuda Wijitjammaree

  164-174

  • PDF

• Marketing Communication Strategies of Online Food Ordering Business

  Thanaporn Matavorrananchai, Terapatt Vannaruemol

  175-185

  • PDF

• Image Communication and Strategy Affecting Gamer Fans’ Loyalty towards Vtuber : A Case Study of Nijisanji and Hololive Production

  Jirutchaya Phunpar , Teerati Banterng

  186-196

  • PDF

• Exposure Behaviors and Gratification of Netflix’s Users Receiving Tertiary Education in Muang District, Chiang Mai Province

  Trichada Chooros, Terapatt Vannaruemol

  197-207

  • PDF

• Communication for Tourism Management of Tainod Market, in Phattalung Province

  Pojsakorn Choothong

  208-220

  • PDF