Vol. 26 No. 2 (2022): May - August

Articles

• The Study of Perception, Attitude and Behavior of Water Users in the Service Areas of the Metropolitan Waterworks Authority to Design an Innovative Communication Campaign to Promote Perception Regarding the Quality of Tap Water

  Warat Karuchit, Panpilas Kuldilok, Chachaya Sakuna

  8-20

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• Us: Political Signs and Psychoanalysis in the Movie

  Chitpaphop Prasertpitoon , Chirawut Punnawit

  21-31

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• A STUDY OF BEHAVIOR AND SELF-DISCLOSURE OF LESBIANS FOR SCREENWRITING

  Sutthiya Chaisukumarn, Anick Thavichachart

  32-39

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• Format Presentation of Sports Television Program on Digital TV in Thailand

  Suticha Piromnum

  40-52

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• Content Analysis of Health Communication under the COVID-19 Crisis of the Department of Disease Control

  Worrathai Rawinit

  53-65

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• The development short film campaign to prevent new smokers of undergraduate students in Muang District, Songkhla Province

  Jukkrit Kaewprasert, Phattira Klinlekha, Monthanan Watthanakul, Pitipong Koedtip

  66-77

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• The Relationship between Marketing Communication COVID-19 Anxiety and Consumers Buying Behavior in COVID-19 crisis situation in Bangkok

  Pitak Chumongkol

  78-87

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• Problems of Online Communication : re-assessing mobile phone usage among young people during the COVID pandemic in Thailand and other countries.

  Sasiphan Bilmanoch

  88-96

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• Jean-Paul Sartre’s Existentialism in Hollywood Movies

  Sorawit Tipmabut, Chalongrat Chermanchonlamark

  97-112

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• Marketing Communication of Thai Film Distributors for Distribution in People’s Republic of China

  Pakkinee Boonkoon, Krisada Kerddee

  113-126

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• Perception Psychology to Drama’s Innovation

  Art Chindapol

  127-135

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• The State of Thai Advertising Industry after World War II

  Chompunuch Punyapiroje

  136-148

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• MEDIA EXPOSURE AND ATTITUDE OF TOURISM OPERATORS IN PHUKET SANDBOX PROGRAM

  Nawaporn Piyachoksakul, Anna Choompolsathien

  149-159

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• Creative Techniques of Popular YouTube advertising in Thailand in Digital Era

  Peramintr Hongto, Suthep Dachacheep, Nattapong Kumchornmenukul, Nipakorn Kumchornmenukul

  160-171

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• ปัจจัยการสื่อสารที่ส่งผลต่อการตัดสินใจซื้อผลิตภัณฑ์สำหรับผู้สูงอายุ เพื่อการเตรียมพร้อมสู่เศรษฐกิจอายุวัฒน์ (Longevity Economy)

  Jaruwan Kittinaraporn

  172-187

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• An Analysis of Film Language of Popular Film Clips in YouTube

  krisda kerddee

  188-201

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• Personal Data Protection Act and Marketing Communication

  Narakorn Amornchat

  202-210

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• CONCEPT AND KEY CHARACTERISTICS OF THAI ELDERLY’S DIGITAL CITIZENSHIP SKILL IMPROVEMENT IN ICT SECURITY

  Ousa Biggins

  211-222

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